Employer Brand Transformation
What is employer branding
Every law firm has an employer brand and a corporate
brand. Your corporate brand refers to your firms image or identity and
the way its presented to customers. Whereas your employer brand helps you
attract, engage and retain talent. You need two separate strategies that
work together.
Your employer brand is NOT nice words on your website or
a list of values on your office wall but instead it’s a strategic approach to
how you measure and manage your culture, employee experience and succession for
when it’s time to exit. It’s how you are perceived internally and
externally that matters most, therefore as the managing partner you need a
process to inform you of the strength of your employer brand.
Why your employer brand is critical to succession planing
A strong employer brand helps your firm stand out in a
competitive legal market, attracting skilled and motivated lawyers who see the
firm as a desirable place to work.
Succession planning relies not only on attracting talent but also on retaining it. A positive employer brand, characterised by a supportive culture, growth opportunities, and work-life balance, fosters long-term commitment.
A well-established employer brand creates a consistent identity and culture within the firm. This cultural alignment is crucial for a smooth leadership transition, as successors who understand and embody the firm’s values.
Here are the common challenges we see firms facing every day
Rigid firm culture
High levels of stress and burnout
Limited career growth opportunities
Outdated compensation structure
Pressure to meet billable hours targets
Failure to innovate
Reputation of the firm
Generational differences
Poor mentorship and development
Our Solution
Culture Audit
Policy review
Gather data
Conduct interviews: partners, associates, trainees, paralegals, office support
Culture Alignment
Design solution
Create playbook
Measure performance of solution
Create Talent Pools
Proactive recruitment strategies
Market mapping
Create bespoke database of talented candidates to fill key roles
Outcomes you can expect
An effective succession plan
A culture that is aligned with your business objectives
Higher employee engagement
Increase in employee motivation
Increase in productivity
Increase in employee candidate referrals
Lower recruitment costs
Increase in client satisfaction
Case study - Behind every difficulty is an opportunity
Discover how we transformed the employer brand of a medium size law firm that was suffering from high turnover of their fee earners.
We would love the opportunity to explore how we can help your organisation strengthen its employer brand and become an employer of choice. Your tomorrow starts today with Thomas Telman!
Complete the form below to begin your employer brand transformation journey.
